Collaboration is the core of what we do.
We are a minority-owned and operated boutique public relations firm in Indianapolis that provides a synergetic space through strategic communications, counsel and creative services that drive effective results for our clients and their stakeholders.
With Hoosier roots, The Holliday Collaborative Agency has built numerous trusting relationships with government officials, media partners, non-profit organizations and change-maker agencies across the state of Indiana.
We have the expertise and connections needed to drive change across broad stakeholder footprints, especially in our underserved communities.
About Our CEO
LaMar Holliday has more than a decade of experience as a trusted communications leader in corporate, government, non-profit and multimedia sectors. He began his career as a broadcast journalist in radio and television reporting in Texas, Illinois and Indiana.
Holliday transitioned out of the broadcasting industry and led media relations and communications strategies for the Indiana Department of Transportation (INDOT). He managed public-private partnerships, public meetings/hearings and publicized project milestones during the environmental phase of the I-69 project connecting Martinsville to Indianapolis. He was the lead spokesperson for INDOT’s East Central District, including Marion County, and was responsible for all marketing and communications strategies for construction projects and winter operations.
After leaving INDOT, Holliday served as the deputy director of public affairs for Mayor Joe Hogsett of Indianapolis, managing communication messages that supported mayoral and city initiatives, focusing on community and city-county council engagement. He was promoted to chief communications officer for the City of Indianapolis’s Office of Public Health and Safety (OPHS) to direct the overall communications strategy and community-focused initiatives and affairs. He led public policy guidance to the Mayor’s Office on OPHS initiatives regarding homelessness, reentry, violence reduction and food access/insecurity. Holliday oversaw the agency’s pandemic strategic communication response and partnerships in the fight against COVID-19.
He would later join the American Red Cross in 2020 as the regional communications director to lead all strategic communications, public affairs, executive communications and public relations across the organization's five service lines (Disaster Cycle Services, Biomed, Services to the Armed Forces, International Services and Training Services). In addition, LaMar and his communications team would be recognized with a prestigious Pinnacle Award by the Public Relations Society of America for a media relations campaign focused on the "Knock Out the Need" blood drives in partnership with WTHR-TV. His team would also develop a robust communication strategy and deliverables outlining the organization's efforts on climate change adaptation, resulting in a $40 million gift from the Lilly Endowment for the Red Cross's climate change initiative, the most significant gift in the organization's 140-year history.
Holliday has an extensive volunteer and board service background, including his current role as president of the Kennedy King Neighborhood Association, board member for the Kennedy King Memorial Initiative and committee member for the Indianapolis Association of Black Journalist and Public Relations Society of America - Hoosier Chapter. He also served on the King Park Community Development Corporation board (now known as Intend Indiana) focused on affordable housing and economic development in the city of Indianapolis. He is also a member of the Metropolitan Indianapolis Board of Realtors as a licensed real estate agent for the state of Indiana.
Holliday is an Indianapolis native and graduate of Broad Ripple High School. He holds a bachelor’s degree in broadcast journalism from Eastern Illinois University. He enjoys cooking, singing and spending time with family and friends.
